::: Are you properly positioned on the web? :::
Web sites are indexed in search engines based on many factors. Two important ones are the content of the Web site and the actual URL. So, say your name is "Brandon Reiser" and you own www.brandonreiser.com—which happens to be the platform for your personal brand. Someone who decides to Google "Brandon Reiser" will naturally stumble across your Web site in the top positions.